Who Owns Cobra Golf? [Answered]

Cobra Golf is one of the leading golf brands in the golf market, with a huge selection of golf clubs and equipment. As well as a huge presence in the world of professional golf, with some of the best players in the world using their clubs.

So they’re one of the biggest in the industry, but who actually owns Cobra Golf? In this article, we’ll take a look at the Cobra Golf brand.

Who Owns Cobra Puma Golf?

Who Owns Cobra?

Who Are Cobra Golf?

Cobra Golf is a golf club manufacturer that sells a wide range of golf clubs and accessories. The company is based in California and is a subsidiary of the German company Puma.

The Cobra brand had and still has some of the best golfers in the game as ambassadors. Current players include Rickie Fowler, Bryson DeChambeau on the PGA Tour and Lexi Thompson on the LPGA Tour.

The company also had endorsement deals with former top players, Hale Irwin and Greg Norman.

The company has always been known for its innovation in the game of golf, especially with their Cobra clubs.

In 1975 they introduced “The Baffler”, the first utility club, which we know today as a hybrid or rescue club. Then in 1992, they were the first brand in the industry to sell a full set of oversized irons.

In 2017, Cobra Golf continued to innovate and was the first major company to introduce one-length clubs, with Bryson Dechambeau having a big impact on the design and setup.

Although they have in the past with their Dista golf balls, Cobra Golf doesn’t currently produce any golf balls, with the main focus on building great quality golf clubs at good prices.

Who Owns Cobra Golf?

Cobra Golf is owned by Puma AG, which the German company bought in 2010 from Acushnet Company (Fortune Brands), making Cobra Golf now a subsidiary of the Puma brand.

When Puma acquired Cobra Golf, a new company evolved from Puma AG to create Cobra Puma Golf. This combined the great range of Cobra golf clubs and the extensive selection of Puma Golf apparel and footwear.

Since Cobra Golf was purchased in 2010, it has grown into one of the best golf club producers on the market, with many successful driver launches over recent years including the Cobra KING F9 Speedback Driver and the King Cobra Speed Pro.

Cobra Golf was originally founded in 1973 by Thomas Crow, an Australian amateur golf champ. After many years of successful growth in the golf industry, Greg Norman, one of the world’s best players at the time, was brought on as a brand ambassador with a share of the business.

Final Thoughts

I’ve always been a fan of a Cobra Golf club. What makes Cobra Golf clubs different is they’re constantly innovating and driving new technology, which often helps shape the golfing industry. Similar to Benross and Rife, they also try not to price themselves too high.

Having used Cobra drivers for a while now, I can’t see myself changing brands and that, paired with the stylish clothing designs Puma has to offer, this brand will remain a strong presence in the golfing world for a while.


How much did Greg Norman sell Cobra Golf for?

Greg Norman, who owned a percentage of Cobra Golf in the 1990s, sold his share of the company for $44 million. Five years earlier his share was valued at $2 million, but when the company was sold in 1996, Norman made a 22x return.

Is Cobra and Titleist the same company?

No, Cobra used to be owned by the company which owns the Titleist brand, however, Cobra Golf was sold in 2010 to Puma.

Are Puma and Cobra the same company?

Cobra Golf is a subsidiary company of Puma, having been sold to the German company in 2010. The Puma Cobra Golf brand now sells a range of golf clubs, apparel and accessories.

Ed Welton

Founder, Editor

Ed is the founder and editor at EEE Golf. He’s been playing golf for over 20 years, competing in many top amateur events. He’s played courses all over the world and played with some of the best players in the game. His aim is to help educate people about the game of golf and give insights into the sport he loves most.

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