What Happened To Yes! Putters? [Still Going?]

Yes! Golf putters were once one of the best options on the market. I myself used a Yes! C-Groove Callie Putter for many years growing up and absolutely loved it.

However these days, the only time you see a Yes! putter is in the used section of a golf club marketplace or on eBay.

So what happened to Yes! Golf and why do we no longer see them in the golf industry? Let’s take a look.

Yes! Golf's Rise and Fall

Ed Welton

Founder, Editor

Ed is the founder and editor at EEE Golf. He’s been playing golf for over 20 years, competing in many top amateur events. He’s played courses all over the world and played with some of the best players in the game. His aim is to help educate people about the game of golf and give insights into the sport he loves most.

What Happened To Yes Putters?

Yes! Golf’s Rise and Fall: What Went Wrong?

Yes! Golf used to be a huge name in the golf putter market, but went bankrupt in 2010 due to severe financial issues and huge losses.

Despite many years of success with many tour players using their putters to win over 60 times, including major championships, they were unable to recover from significant losses from 2008 to 2010.

These losses included $215,942 in 2008, $1,804,713 in 2009, and $1,248,170 in 2010, and at the end of 2010, the company made the decision to file for Chapter 7 bankruptcy liquidation in the United States Bankruptcy Court in Colorado.

Yes! Golf Losses

Why Did They Fail?

So how does a company doing so well, go from tour winners to bankruptcy?

Well, like many companies over the years, they tried to grow too quickly.

One of the key issues was the to companies decision to produce a large range of putter models.

The change from a small brand which creates great quality equipment, to a brand with a huge range of putters is not an easy or cheap transition to make.

Their range of putters had over 25 putter designs, all of which featured the C-Groove technology and were excellent to use, but were far too many for the size of the company.

Not only was their range of putters too large, but they also had a lot of their revenue tied up in big accounts.

Big accounts are great for business until they’re not…

And having so much of the firm’s success tied up in these large accounts, it only takes one or two of these accounts to miss payments or cancel orders before the business’s finances start to feel the strain.

The Future of Yes! Golf

Following going into bankruptcy, the putter company was bought out by Adams Golf a year later.

Shortly after, Adams itself was bought by Taylormade but has remained very quiet in the golf industry ever since.

However, in 2023, Adams Golf began to make a comeback in the golf market, releasing clubs and more importantly putters which feature the C-Grooves you’d have seen before on a Yes! Golf putter.

Ed’s Thoughts ⛳

The Yes! Golf range of putters was so successful because of the C-Groove technology, which gave the face a softer feel and helped create a more consistent roll with less skidding after impact.

So although the brand Yes! Golf might not be about to hit the shelves of golf shops anytime soon, the technology which created such an amazing roll and helped win a Tour Championship and multiple majors will again be available to purchase.

The Yes! Tracy II design can also often be seen on the PGA Tour being used by Matt Fitzpatrick, although this is a custom model designed by Bettinardi to replicate what the US Open champ had used since he was 16.

The custom model features Bettinardi’s Roll Control face grooves which are very similar to the C-Grooves first developed by Yes!.

So although it’s unlikely we’ll ever see Yes! Golf creating putters in the golf club industry again, we will continue to see the technology they created decades ago to help promote a far truer roll on the putting surface.

Final Thoughts

Despite no longer existing in the market, Yes! Golf putters will always be known and regarded as some of the best created in the game of golf.

Like most things in life, things change and companies go out of business, however, I’ll always remember the first Yes! Putter I ever owned and how incredible it was for my golf game.

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